Tim Matheson Blog - Productive Tips and More

Google Adsense is a great way to generate extra income online. Many internet companies are turning to Adsense to earn extra income using there existing articles and content as an advertising vehicle. If you haven’t already heard about Adsense and content for cash let me get you up to par. Google provides an online marketing program called Adwords which allows companies to advertise on websites using text based ads. There ad’s are displayed on web pages that are related to their ad based on keywords selected upon creation of the Adwords account. This allows the company’s ads to only be displayed to potential clients interested in their goods or services. The Adwords account is only charged when a person clicks on their ads. This is a much more effective form of marketing your good’s or services online. This is where Google Adsense comes into play. Google Adsense is the exact opposite of Google Adwords. Adsense offers webmasters, blogger’s and internet marketing companies to display the Adwords ads on their “content rich” websites. Google Adsense assigns keywords to each page then compares the keywords to the ads in their Adwords database. The Adsense program then display’s those keywords on the page. The ads can be displayed on the page at the complete discretion of the webmaster in terms of placement and color. The Adsense program then pays the webmaster based on the click count of the ads on his or her pages. This provides both Adwords and Adsense users an easy almost automated process of advertising for both sides of the marketing coin.

Some keywords have a higher (PPC) pay per click ratio compelling webmasters to write content that is keyword rich using those selected keywords. When writing articles online it is important to try and submit the article to services such as SubmitYourArticle and other article submission services. This will ensure your article is seen by potential visitor’s who may or may not click on your ads. This can easily turn into a profitable business for anyone who doesn’t mind constantly writing articles day in and day out. There is other criteria that seems to have some weight on the effectiveness of any Adsense web site. One of the main things you will hear about as you learn more about Adwords and Adsense is the placement and color scheme of the actual Adwords ads.
Some Adsense users report higher earning’s based on the placement and color of their Adsense ads. Google has provided an ad heat map to provide Adsense users some insight as to where to place an Adsense leaderboard or other form of Adsense ad on their site.

The important thing to research is the keywords/keyphrases you are going to use in your content. Try to find keywords that relate to the theme of your website. This will ensure that your ads are relevant to the visitor and ensure a profitable Adsense campaign. Another thing to consider is taking extra time to research and accurately craft your articles. You want to provide up to date resourceful content that will benefit the reader in some way shape or form. There is definitely a marketplace for contextual advertising and high traffic content rich websites are making the most of this new marketing trend.